Alexandre holds a Bachelor of
Arts (Honours) in History from McGill
University in Montreal, Canada, as well as a Master’s Degree in International
Relations from Geneva’s Hautes Études Internationales.
Following graduation, he became
an international correspondent for multiple agencies reporting from developing
countries, which led him for extended periods in Ivory Coast, Ukraine and then
Algeria in early 2002. In 2003,
Alexandre co-founded “Djaz Communication”, a full-service
advertising and PR agency based in Algiers.
In 2007, Djaz became an affiliate of TBWA and
changed its name to TBWA\DJAZ.
Having lived and worked in 7
countries, Alexandre brings to the agency his open-minded outlook. He has worked on advertising and PR campaigns
for such world-renowned organizations as Microsoft, Nissan, Nokia, Henkel,
Lafarge, Danone, BNP Paribas, Cisco, KPMG and
He speaks French, English,
Italian and Spanish, with a basic knowledge of Algerian dialectal Arabic.